Crisis communication is the process of managing the flow of information during and after a crisis
situation that threatens the reputation, operations, or survival of an organization. It aims to protect
the organization’s shareholder value and long-term reputation by maintaining trust and confidence
among its stakeholders. According to the ISO 22301 Auditing eBook, crisis communication is one of
the key elements of a business continuity management system, as it enables the organization to
communicate effectively with its internal and external parties, such as employees, customers,
suppliers, media, regulators, and the public. Effective crisis communication can help the organization
to minimize the negative impacts of a crisis, restore normal operations as soon as possible, and
enhance its resilience and reputation in the long run. Reference: ISO 22301 Auditing eBook, pages
16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, and 27.
