Comprehensive and Detailed Explanatio n:
In a cross-cultural joint venture (e.g., German and Chinese firms), integrating a CSR program requires
cultural synergy. The Eastern perspective on CSR (communal harmony, long-term relationships) may
differ from the Western approach (corporate philanthropy, sustainability metrics). Alignment fosters
local relevance and shared value.
GPHR Study Guide Extract – Strategic Global Human Resources / CSR in Cross-Cultural Contexts:
“When developing CSR programs globally, HR must align diverse cultural values around community,
sustainability, and corporate responsibility to ensure relevance and engagement.”
Local tax deductions and volunteering are tactical, not strategic cultural alignment.
