Q: 5
Scenario: 2
Soyled is a retail company that sells a wide range of electronic products from top European brands. It
primarily sells its products in its online platforms (which include customer reviews and ratings),
despite using physical stores since 2015. Soyled's website and mobile app are used by millions of
customers. Soyled has employed various solutions to create a customer-focused ecosystem and
facilitate growth. Soyled uses customer relationship management (CRM) software to analyze user
data and administer the interaction with customers. The software allows the company to store
customer information, identify sales opportunities, and manage marketing campaigns. It
automatically obtains information about each user's IP address and web browser cookies. Soyled
also uses the software to collect behavioral data, such as users’ repeated actions and mouse
movement information. Customers must create an account to buy from Soyled’s online platforms. To
do so, they fill out a standard sign-up form of three mandatory boxes (name, surname, email
address) and a non-mandatory one (phone number). When the user clicks the email address box, a
pop-up message appears as follows: “Soyled needs your email address to grant you access to your
account and contact you about any changes related to your account and our website. For further
information, please read our privacy policy.' When the user clicks the phone number box, the
following message appears: “Soyled may use your phone number to provide text updates on the
order status. The phone number may also be used by the shipping courier." Once the personal data is
provided, customers create a username and password, which are used to access Soyled's website or
app. When customers want to make a purchase, they are also required to provide their bank account
details. When the user finally creates the account, the following message appears: “Soyled collects
only the personal data it needs for the following purposes: processing orders, managing accounts,
and personalizing customers' experience. The collected data is shared with our network and used for
marketing purposes." Soyled uses personal data to promote sales and its brand. If a user decides to
close the account, the personal data is still used for marketing purposes only. Last month, the
company received an email from John, a customer, claiming that his personal data was being used for
purposes other than those specified by the company. According to the email, Soyled was using the
data for direct marketing purposes. John requested details on how his personal data was collected,
stored, and processed. Based on this scenario, answer the following Questio n:
Questio n:
The GDPR indicates that the processing of personal data should be based on a legal contract with the
data subject. Based on scenario 6, has Soyled fulfilled this requirement?
Options
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