In requirements prioritization, time-to-market scenarios fall under the factor of time sensitivity. Time

sensitivity refers to the degree to which a requirement’s value diminishes or increases based on

when it is delivered. In markets where early entry provides competitive advantage, such as product

launches or regulatory compliance deadlines, prioritizing based on time sensitivity ensures that high-

impact, time-critical features are delivered first.

Examples include:

Product launch features that must be ready by a specific market date

Functionalities tied to regulatory deadlines

Seasonal campaign support systems

BABOK® Reference:

This is covered under the Requirements Life Cycle Management knowledge area, specifically in the

task “Prioritize Requirements,” where time sensitivity is listed as one of the prioritization criteria

along with cost, risk, and regulatory factors.