A focus group is a qualitative research method used to gather in-depth insights and opinions from a

group of individuals about a particular product, service, concept, or idea. It involves a small number

of participants, typically 6-10, who are selected based on shared characteristics such as

demographics, interests, or experiences. The discussion is moderated by a trained facilitator who

encourages participants to share their thoughts, feelings, and attitudes towards the topic. This

method is particularly effective for exploring perceptions, opinions, and ideas, making it a valuable

tool for business analysis.

Reference: The information aligns with the Business Analysis Body of Knowledge (BABOK) guide,

which outlines focus groups as a technique within the Elicitation and Collaboration knowledge

area. It is also supported by various sources that describe focus groups as a form of qualitative

research123.