Q: 14
A user wants to be able to create a multi-dimensional metric to identify unified individual
lifetime value (LTV).
Which sequence of data model object (DMO) joins is necessary within the calculated Insight to
enable this calculation?
Options
Discussion
A imo, saw similar pattern on practice and the link DMO is always needed to pull in transactions from all merged profiles.
Its A for sure
I don’t think it’s B, gotta be A in this case. Unified Link Individual is key for connecting the unified profile to every related source record and grabbing all those Sales Orders. B skips that link which means you’d miss transactions from merged profiles. Pretty sure this sequence shows up a lot on exam prep sites.
I don't think B is right, you need that Unified Link Individual to grab all merged profile orders. A.
Seen this style in a few practice sets, usually follows A. Official docs and exam guides emphasize the extra link object for getting complete LTV.
A tbh, B looks tempting but it skips the link object and misses merged profile data.
Probably A, since Unified Link Individual is what connects the unified profile to all related source Individuals and their Sales Orders. Just to confirm, is the requirement specifically for all linked transactions across merged profiles? If they only needed direct transactions without accounting for linked identities I might pick B instead.
Be respectful. No spam.
