Acquiring an AppExchange Lead de-duplication application and implementing Salesforce Matching

and Duplicate Rules are two approaches that the manager at Cloud Kicks should take to avoid

creating duplicate records when importing Leads into Salesforce. An AppExchange Lead de-

duplication application can provide additional features and functionality for finding and preventing

duplicate Leads during import, such as fuzzy matching, custom rules, mass merge, etc. Salesforce

Matching and Duplicate Rules can allow the manager to define how Salesforce identifies duplicate

Leads based on various criteria and how users can handle them during import, such as blocking,

allowing, or alerting them. The other options are not feasible or effective for avoiding duplicate

records, as they would either not work during import, not provide de-duplication capabilities, or

require additional customization.