, and competition1. To cope with this challenge, the ASCM recommends that companies
adopt a strategy of accelerating the speed to market, which means reducing the time it takes to
develop, launch, and deliver new products to customers1. By doing so, companies can gain a
competitive advantage, increase customer satisfaction, and capture more market share before the
product becomes obsolete1. Some of the ways to accelerate the speed to market are:
Implementing agile and lean product development methods1
Collaborating with suppliers, customers, and other stakeholders in the product design and launch
process1
Using digital technologies and platforms to enable faster and more efficient product testing,
validation, and feedback1
Optimizing the supply chain network and logistics to ensure timely and reliable product delivery1
