Q: 8
A manufacturer of plastic components that are sold either directly or through distributors wants to
identify the requirements of the end customers for each market segment. Which of the following
approaches would be most appropriate?
Options
Discussion
Option C
C . Market research picks up the actual end customer requirements, not just reseller preferences. If they're asking for genuine segment info, that's the one that fits best from what I've seen. Disagree?
C , had something like this in a mock. Market research is the only way you actually get the end customer's voice for each segment, not just what intermediaries think. A and B stop at past sales or middlemen so not as direct. Anyone recall a scenario where D was better?
Maybe C for most scenarios, but what if the manufacturer already has accurate POS data straight from retailers? In that case A might actually capture segment specifics better. Rare, but I've seen it asked that way before.
Looks like C, market research covers the real requirements from end customers, not just trends or what distributors want.
C had exactly the same on my CSCP test, confirmed as correct.
I think C, since proper market research actually targets the end customer instead of just relying on sales data or feedback from middlemen. Analyzing buying history (A) can be useful but doesn't always capture unspoken needs or future trends. Not 100 percent though since sometimes real-time analytics (A) get overlooked. Anyone think A is strong here?
C tbh, since only market research goes directly to end users. If the question said the company already had super detailed sell-through analytics per segment, maybe A could get close, but that's rarely assumed. Anyone see an exception for this scenario?
B not C
How is B supposed to capture what the actual end customers want? The manufacturer’s direct customers might not know every detail about those downstream needs. Wouldn’t C dig deeper for this?
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