To improve forecast accuracy by reducing the information lead time from the retailer, the supplier

should focus on improving the speed and accuracy of information exchange. Utilizing electronic data

interchange (EDI) is the most appropriate action as it enables real-time sharing of critical data, such

as sales figures, inventory levels, and demand forecasts between the retailer and supplier. This

instant access to accurate information helps in better forecasting, reducing uncertainties, and

aligning supply with actual demand. Other options like eliminating sales and promotions,

decentralizing demand information, or reducing quoted lead time do not directly address the

improvement of information exchange processes.

Reference:

Chopra, S., & Meindl, P. (2016). Supply Chain Management: Strategy, Planning, and Operation.

Pearson.

Simchi-Levi, D., Kaminsky, P., & Simchi-Levi, E. (2008). Designing and Managing the Supply Chain:

Concepts, Strategies, and Case Studies. McGraw-Hill.