Q: 3
Which of the following measures would be an appropriate indicator of the marketing and sales
organization’s support of the sales and operations planning (S&OP) process?
Options
Discussion
Why not B? Curious if product introductions ever tie into S&OP metrics or just revenue.
Not A, C fits better here. S&OP is all about aligning actual results to plans, so tracking total revenue against planned revenue directly measures sales and marketing's contribution. Makes sense in the S&OP context I think.
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