B. A prescriptive process for managing Service Improvement Projects: ITIL is a descriptive framework, not a prescriptive process, and its scope covers the entire service lifecycle, not just improvement projects.
C. A methodology for supporting and delivering IT services: While related, "framework" is a more accurate term. A methodology implies a more rigid, step-by-step procedure, whereas ITIL provides adaptable guidance and best practices.
D. A quality standard in managing customer relationships: ITIL is a best practice framework, not a formal, auditable quality standard like ISO 9001. Its focus is on the entirety of IT service management, not just customer relationships.