Opportunity analysis from the seller's perspective focuses on the internal and strategic benefits of pursuing a contract. Factors such as future business potential (A), gaining new skills (B), and ensuring effective resource utilization (D) are all critical seller-centric considerations in the bid/no-bid decision process. These elements directly impact the seller's strategic positioning, capabilities, and operational efficiency.

Conversely, "Technology and product maturity" is primarily a concern for the buyer. The buyer assesses maturity to manage risks related to performance, obsolescence, and long-term support. While a seller is aware of their product's maturity, it is not a primary factor in deciding whether to pursue an opportunity, but rather a feature of the solution offered.

A. Future business potential is a core strategic reason for a seller to pursue an opportunity, as it can lead to long-term revenue streams and customer relationships.

B. Gaining experience and/or new skills is a valid strategic objective for a seller, enabling them to enter new markets or enhance their competitive advantage.

D. Resource utilization is a fundamental operational factor; a seller must confirm they have the available personnel, facilities, and capital to perform the work.

1. National Contract Management Association. (2019). Contract Management Body of Knowledge (CMBOK)® (6th ed.). Section 2.2.1, "The Bid/No-Bid Decision." This section details the seller's decision-making criteria, which include strategic objectives (like future business and new skills) and resource availability.

2. National Contract Management Association. (2019). Contract Management Body of Knowledge (CMBOK)® (6th ed.). Section 1.4, "Define Requirement." This section discusses requirements from the buyer's perspective, where assessing the maturity of technology is a key part of managing program risk.