To ensure the enterprise uses leading-edge technologies to provide exceptional service delivery and

enhance its reputation as a first mover, the COBIT consultant should recommend the governance and

management objective APO04 Managed Innovation. This objective focuses on fostering and

managing innovation to improve business processes and services.

Reference in COBIT 2019 Design and Implementation:

COBIT 2019 Framework: Governance and Management Objectives, APO04 (Managed Innovation):

This objective is specifically designed to support and manage the innovation process, ensuring that

the enterprise can leverage new technologies and ideas to maintain a competitive edge.

COBIT 2019 Implementation Guide, Chapter 4: This chapter discusses the importance of innovation

in achieving strategic goals and the role of managed innovation in governance.

By focusing on managed innovation, the enterprise can systematically explore and adopt new

technologies, enhancing service delivery and maintaining its status as a market leader.