According to the ServiceNow Hardware Asset Management documentation, ITAM personas and
ITAM roles are different concepts that relate to the types and access of users of the product. The
difference between them are as follows:
ITAM personas are user profiles that represent the typical users of the ITAM product and
their business needs. They are not tied to any specific role or permission, but rather describe
the goals, challenges, and expectations of the users. For example, some of the ITAM personas are IT
Asset Manager, IT Asset Analyst, IT Procurement Manager, and IT Finance Manager1.
ITAM roles are access controls that determine what features and functions a user can access in the
ITAM product. They are assigned to users or groups based on their responsibilities and tasks. They
can also be combined to grant multiple levels of access to a user. For example, some of the ITAM
roles are asset, asset_admin, asset_tagging, and procurement2.
Therefore, a user may have multiple roles, but a single persona (A), roles control access to features in
the product (B), personas represent types of users of the product ©, and a user may have multiple
roles and personas (F) are the correct statements that describe the difference between ITAM
personas and ITAM roles.
