Bridges’ model of human transition describes three phases that people go through when they
experience change: ending, losing, and letting go; the neutral zone; and the new beginning. The
neutral zone is a period of uncertainty, confusion, and anxiety, but also creativity, innovation, and
learning. To help people through this phase, change leaders should describe this period as an
opportunity to learn new skills, explore new possibilities, and experiment with new solutions. The
other options would not help people through this phase, as they would either maintain the status
quo, increase gossip and rumors, or limit feedback channels. Reference: https://apmginternational.com/sites/default/files/Change%20Management%20Foundation%20Sample%20Paper
%2010%20-%20v1.0.pdf (page 11)
