Comprehensive and Detailed In-Depth
The Beckhard and Harris Change Formula, expressed as D x V x F > R (Dissatisfaction with the status
quo × Vision of the future × First steps > Resistance), is a cornerstone of the APMG Change
Management Foundation for understanding motivation for change. Let’s dissect the formula and
evaluate each option in detail:
•
D (Dissatisfaction): This factor reflects discontent with the current state, pushing individuals
toward change.
•
V (Vision): This is the desirability of the future state—what makes the change appealing or
worthwhile.
•
F (First Steps): This involves practical, actionable steps to initiate change, reducing
uncertainty.
•
R (Resistance): The natural opposition to change that must be overcome.
The question asks what increases the desirability of the proposed change, which directly ties to the V
(Vision) component. Option A ("Focus on the benefits of the change") aligns perfectly with this, as
highlighting benefits (e.g., improved efficiency, better work-life balance, or career growth) makes the
end state more attractive to individuals. For example, if a company introduces a new CRM system,
emphasizing how it saves time and boosts sales commissions enhances the vision’s appeal.
•
Option B ("Communicate the 'burning platform'") increases Dissatisfaction (D) by
emphasizing the urgency or negative consequences of not changing (e.g., "We’ll lose market share if
we don’t act"). While critical, it doesn’t directly enhance desirability of the future state.
•
Option C ("Clarify the steps users need to take") supports First Steps (F) by providing a
roadmap, reducing fear of the unknown, but it doesn’t inherently make the change more desirable.
•
Option D ("Put mitigations in place to reduce risk") lowers Resistance (R) by addressing
concerns, yet it’s a defensive measure rather than a proactive enhancement of desirability.
Thus, Option A is the correct answer, as it directly strengthens the Vision factor, making the change
emotionally and rationally compelling to individuals. The APMG framework underscores that a clear,
positive vision is essential to motivate people beyond mere necessity.
Reference: APMG Change Management Foundation, Chapter 2 – Change and the Organization,
Beckhard and Harris Change Formula section.
