Marketing is crucial to the success of a Master Data Management (MDM) program for several
reasons:
Encouraging Onboarding:
Master Data Onboarding: Effective marketing strategies can encourage different data sources to
integrate their master data into the MDM system, ensuring comprehensive data coverage.
Promoting Benefits to Leadership:
Leadership Buy-in: Marketing the benefits of MDM to organizational leadership can secure necessary
support and resources for the program. Highlighting efficiencies, cost savings, and improved
decision-making can be persuasive.
Growing Subscriber Base:
User Engagement: Promoting the MDM program can help grow the base of subscribers and users
who rely on the master data, ensuring the data is used effectively across the organization.
Ensuring Long-term Sustainability:
Sustainability: Continuous marketing helps maintain interest and investment in the MDM program,
ensuring its long-term sustainability and relevance within the organization.
Reference:
Data Management Body of Knowledge (DMBOK), Chapter 7: Master Data Management
DAMA International, "The DAMA Guide to the Data Management Body of Knowledge (DMBOK)"
