ACMP emphasizes the importance of defining clear goals, objectives, and criteria for success before
rolling out change. These provide a tangible and measurable baseline for tracking progress and
adoption. Success criteria guide communications, training, resistance management, and sponsor
accountability. While alignment to strategy (C) and stakeholder commitment (A) are important, they
are broader considerations. Accountability (D) is part of sponsorship planning. The key purpose is to
establish measurable progress indicators to ensure the change achieves adoption and intended
outcomes.
(Reference: ACMP Standard, Process Group 2 – Formulate; Activity: Identify goals, objectives, and
criteria for success.)
