ACMP specifies that assigning owners for each measure and target is crucial to ensure accountability
in benefits realization. Without clear ownership, tracking progress and achieving adoption goals
becomes fragmented. Training delivery (A), communication of the business case (B), and impact
analysis (D) are important activities but belong to other components of the change plan. In
measurement strategy, the focus is on defining metrics, targets, and accountable owners.
(Reference: ACMP Standard, Process Group 3 – Measurement and Benefits Realization Plan; Activity:
Define metrics and assign owners.)
