The Merchant Tools > Content > Import & Export module in Business Manager is designed for the bulk management of content library information. The import process uses an XML file adhering to the content.xsd schema. This schema explicitly defines elements for importing (which corresponds to Content Assets) and (Folders for organizing assets). While Content Slot configurations are technically imported via a different module (Administration > Site Development), they are logically grouped with other content objects under the Merchant Tools > Content menu in the Business Manager UI and are functionally dependent on the content assets imported here. Therefore, Content Assets, Folders, and Content Slots are the three most relevant object types in this context.
