A data strategy is a long-term plan that defines how the enterprise will identify, store, manage,

share, and use its data to achieve its business goals and objectives1. A data strategy aligns the data

vision, mission, principles, and policies with the business strategy, and guides the data governance,

data quality, data architecture, data security, data integration, data analytics, and data culture of the

organization2. A data strategy helps the organization to leverage its data as a strategic asset, to

create value, to improve performance, and to gain competitive advantage3.

A data roadmap is a document that outlines the specific actions, milestones, deliverables, and

timelines for implementing the data strategy. A data roadmap is a tactical tool that helps the

organization to prioritize, coordinate, and communicate its data initiatives, and to track its progress

and outcomes. A data roadmap is not a long-term plan, but a dynamic and flexible plan that can be

updated and revised as the data strategy evolves.

A business strategy is a high-level plan that defines how the enterprise will achieve its vision,

mission, and goals in a competitive market. A business strategy sets the direction, scope, and value

proposition of the organization, and guides its decisions on resource allocation, product

development, customer segmentation, pricing, marketing, and differentiation. A business strategy is

not a plan that defines how the enterprise will identify, store, manage, share, and use its data, but a

plan that defines how the enterprise will create and sustain value for its stakeholders.

A data management plan is a document that describes the data that will be collected, generated, or

used in a specific project, and how the data will be handled, stored, preserved, shared, and reused

during and after the project. A data management plan is a operational tool that helps the project

team to comply with the data policies, standards, and best practices of the organization, and to

ensure the quality, integrity, security, and accessibility of the dat

a. A data management plan is not a long-term plan, but a project-specific plan that can be modified

and updated as the project progresses.

Reference: 1: Guide to Business Data Analytics, IIBA, 2020, p. 392: Introduction to Business Data

Analytics: An Organizational View, IIBA, 2019, p. 143: Data Strategy: The Definitive Guide, Tableau, . :

Data Strategy: The Definitive Guide, Tableau, . : Data Roadmap: The Definitive Guide, Tableau, . :

Business Strategy: The Definitive Guide, Tableau, . : Business Strategy: The Definitive Guide, Tableau,

. : Data Management Plan: The Definitive Guide, Tableau, . : Data Management Plan: The Definitive

Guide, Tableau, . : Data Strategy: The Definitive Guide, Tableau, . : Guide to Business Data Analytics,

IIBA, 2020, p. 39. : Introduction to Business Data Analytics: An Organizational View, IIBA, 2019, p. 14.

: Data Strategy: The Definitive Guide, Tableau, . : Data Roadmap: The Definitive Guide, Tableau, . :

Business Strategy: The Definitive Guide, Tableau, . : Data Management Plan: The Definitive Guide,

Tableau, .