According to the Guide to Business Data Analytics, a change strategy is a document that outlines the

approach and plan for managing the change resulting from the data analysis and the proposed

solution. A change strategy should include the following elements: the vision and objectives of the

change, the scope and impact of the change, the stakeholders and their roles and responsibilities,

the communication and engagement plan, the training and development plan, the transition and

implementation plan, the risk and issue management plan, and the evaluation and measurement

plan. A change strategy can help ensure that the change is aligned with the business goals, that the

stakeholders are informed and involved, that the risks and issues are identified and mitigated, and

that the benefits and outcomes are realized and sustained.

Reference: Guide to Business Data Analytics, page 84-85; CBDA Exam Blueprint, page 8; [Introduction

to Business Data Analytics: A Practitioner View], page 26.