Q: 20
A financial software company has growth and expansion as one of their top strategic priorities for the
year. The senior executive team would like to assess their sales performance over the last 3 years to
help set sales objectives. In discussion with the business analytics manager, for a comprehensive
sales report, the sales lead recommends looking into the number of contracts signed over the past 3
years and the dollar value for the signed contracts. Which other question is important to consider
when evaluating sales performance?
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