Q: 19
To gain traction on online sales, a retailer initiated a marketing campaign using banner ads. The
company has requested their analytics team to evaluate the performance of the campaign. During
the presentation, the analyst confirmed that the campaign did bring in a large number of net new
customers to the website and met the target sales conversion rate. They also noted that there was a
high number of repeat visitors not completing a sale. What decision would help the retailer improve
sales conversion rates for repeat visitors?
Options
Discussion
No comments yet. Be the first to comment.
Be respectful. No spam.
