A Smart Walk-Thru Goal is a feature designed to measure the effectiveness of the guidance provided. Its primary purpose is to track whether a user successfully completes a specific, predefined business process or action on the website or application after engaging with the Smart Walk-Thru. This allows content creators to quantify the success rate and understand the impact of their guidance on user task completion, thereby measuring the return on investment (ROI) of the WalkMe content.

A: This describes step-level analytics or funnel analysis, which tracks user progression through the Walk-Thru itself, not the successful completion of the underlying business task.

C: This describes tracking the initiation method (e.g., a Launcher click). While a useful metric, it relates to how a Walk-Thru is started, not its success.

D: This measures the completion of the Walk-Thru content (reaching the last step), which is different from the user successfully completing the actual task the Walk-Thru was guiding.

WalkMe Knowledge Center

"Goals: How to Create and Use". This official documentation states

"Goals are a way to measure the success of your WalkMe content. By setting a Goal

you can track how many users successfully completed a process after (or without) starting a Smart Walk-Thru." This directly supports that Goals track effectiveness in helping users complete a process.

URL: https://support.walkme.com/knowledge-base/goals-how-to-create-and-use/ (Accessed for latest information).

WalkMe Knowledge Center

"Smart Walk-Thru: Getting Started Guide". This guide explains that a key part of building a Smart Walk-Thru is defining its success

which is accomplished by setting a Goal. This reinforces the concept that Goals are tied to the successful outcome of the guided process.

URL: https://support.walkme.com/knowledge-base/smart-walk-thrus-getting-started-guide/ (Accessed for latest information).