The Opportunity is the central business object in SAP CRM designed to manage and track a potential sales deal through its entire lifecycle. It captures key information such as potential revenue, sales stage, and probability of closing. By aggregating all active opportunities, sales managers and representatives gain a clear and structured view of the sales pipeline. This visibility is crucial for sales forecasting, resource planning, and managing the overall sales process effectively.

A. Customer 360: This is a consolidated view that provides a holistic profile of a customer, aggregating data from all interactions, but it is not the transactional object that constitutes the sales pipeline.

C. Activity: An activity represents a single task or interaction, such as a phone call or a meeting. While activities are essential for progressing an opportunity, they do not represent the potential deal itself.

D. Campaign: This is a marketing object used to plan and execute marketing initiatives. A campaign's goal is often to generate leads, which may later become opportunities, but it does not manage the sales pipeline.

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1. SAP Help Portal

SAP CRM 7.0 EHP4

"Opportunity Management": "An opportunity is a recognized possibility for a sale of products or services... You can use opportunities to control your sales process. The sales process is mapped in the system using sales stages... Sales Pipeline Analysis is one of the key features of Opportunity Management." (This document directly links the Opportunity object to sales process control and pipeline analysis).

2. SAP Help Portal

SAP Sales Cloud

"Opportunities Quick Guide": "An opportunity is a potential deal that you want to track through the sales cycle... Use opportunities to manage your sales pipeline and forecast revenue." (This confirms the role of the Opportunity object in modern SAP sales solutions for pipeline management).

3. SAP Training Course CTB120010

"SAP Certified Application Associate - SAP Business One Release 10.0" Syllabus: The "Sales - A/R" topic area explicitly covers the sales process

including the management of sales opportunities as the foundation for tracking potential deals from lead to closure

which is the definition of a sales pipeline. The Opportunity object is the core component of this process.