The Preference Center is a dedicated, self-service interface that allows end-users to manage their communication preferences directly. It serves as a centralized portal where customers can subscribe or unsubscribe from newsletters, select topics of interest, and define how they wish to be contacted. This functionality is a core component of SAP Customer Data Cloud's consent management capabilities, empowering users with granular control over their personal data and communication choices, thereby fostering trust and ensuring compliance with privacy regulations.

A. Consent management: This is the overarching framework and set of processes for capturing and storing user consent, not the specific self-service portal itself.

C. Data flow: This is a technical, backend process that defines the movement and transformation of data between systems, not a user-facing interface.

D. Consent vault: This is a secure, audit-ready backend repository where user consent records are stored for compliance purposes, not a tool for users to manage preferences.

1. SAP Help Portal - SAP Customer Data Cloud

Preference Center: "The Preference Center is a self-service tool that allows your customers to control and fine-tune their communication preferences... It's a centralized hub where users can manage their subscriptions

opt-in or opt-out of different communication channels (like email

SMS

or push notifications)

and specify their interests." (Source: SAP Help Portal

SAP Customer Data Cloud Documentation

Section: "Preference Center").

2. SAP Help Portal - SAP Customer Data Cloud

Consent Management: This documentation describes Consent Management as the entire solution for creating a trusted

transparent relationship with customers. It lists the Preference Center as a key feature within the broader Consent Management solution

alongside the Consent Vault and other tools. (Source: SAP Help Portal

SAP Customer Data Cloud Documentation

Section: "Consent Management").

3. SAP Help Portal - SAP Customer Data Cloud

Dataflows: "Dataflows is SAP Customer Data Cloud's platform for orchestrating customer data between any number of platforms... It is a powerful tool for cleansing

transforming

and synchronizing data..." This confirms Dataflow is a backend data integration tool. (Source: SAP Help Portal

SAP Customer Data Cloud Documentation

Section: "Dataflows").