SAP Sales Cloud and SAP Service Cloud provide a multi-layered approach to analytics and reporting. Natively, the solution includes robust embedded analytics capabilities for creating custom reports, interactive dashboards, and key performance indicators (KPIs) directly within the user interface. For more advanced analytics and cross-solution reporting, there is a standard, pre-packaged integration with SAP Analytics Cloud (SAC), SAP's strategic analytics platform. Additionally, the solutions expose data via OData APIs, which allows for flexible integration with various third-party Business Intelligence (BI) tools like Microsoft Power BI or Tableau, enabling organizations to use their preferred reporting platforms.

D. Google Analytics: This tool is designed for web analytics, tracking user behavior and traffic on websites. It is not a standard business reporting tool for core CRM data within SAP Sales/Service Cloud.

E. Dynatrace: This is an Application Performance Monitoring (APM) and observability platform used for monitoring the technical health and performance of applications, not for business intelligence or reporting on sales/service data.

1. Embedded reports/dashboards (A): The official SAP Help Portal for SAP Sales Cloud explicitly details the built-in analytics framework. It states

"The embedded analytics in your SAP solution allows you to create and adapt reports

interactive dashboards

and key performance indicators (KPIs)."

Source: SAP Help Portal

SAP Sales Cloud Administrator Guide

Section: "Analytics".

2. SAP Analytics Cloud integration (C): SAP provides standard content and integration packages for connecting SAP Sales/Service Cloud with SAP Analytics Cloud. This is a key part of SAP's overall analytics strategy.

Source: SAP Help Portal

SAP Analytics Cloud -> Integration -> SAP Sales and Service Cloud. The documentation outlines the connection setup and data acquisition processes.

3. Third-party BI integration (B): The system's OData services are designed to expose analytical data for consumption by external tools. The documentation confirms this capability.

Source: SAP Help Portal

SAP Cloud for Customer OData Services Developer Guide

Section: "Analytics OData API". This guide details how to use OData V2 services to access analytical reports and their data from external applications.