The SAP Emarsys Automation Center is a visual marketing automation tool designed to create and manage customer journeys. Its core functions include:

Building event-driven journeys: Marketers can visually construct multi-step programs using various nodes (e.g., send email, wait, decision splits) that are triggered by specific events like a purchase or website visit.

Recurring and prescheduled campaigns: The platform supports campaigns that run on a fixed schedule, such as weekly newsletters, or recurring campaigns triggered by date-based events like contact birthdays or anniversaries.

Immediate reactions to customer behavior: A key capability is to trigger automated responses in near real-time based on customer actions, such as sending an abandoned cart reminder or a browse abandonment follow-up.

A. Lifecycle campaigns for large contact lists: This describes a use case or an outcome of using the tool, not a core function itself. The functions enable these campaigns, but the statement is too general.

C. Campaigns based on lifecycle data activities: This is too specific and is encompassed by options B and E. A change in lifecycle data is a type of event that triggers a journey in reaction to customer behavior.

1. SAP Help Portal

Emarsys Customer Engagement

"Automation Center - Overview": This document states

"The Automation Center is the Emarsys tool to create

automate and manage your marketing programs. ... You can create programs that run on a recurring basis

such as birthday campaigns or weekly newsletters [supports option D]

or programs that are triggered by a wide variety of events

such as a contact joining a list

making a purchase

or abandoning a shopping cart [supports options B and E]."

2. SAP Help Portal

Emarsys Customer Engagement

"Automation Programs - The Basics": This section details the visual program editor used for building journeys. It explains

"The visual program editor allows you to build complex customer journeys by dragging and dropping nodes onto a canvas." This directly supports the concept of "Building activities and event-driven journeys" (Option B).

3. SAP Help Portal

Emarsys Customer Engagement

"Entry points for programs": This page lists various triggers for automation programs

including "On event

" "Contact registration

" "Joins user list

" and "Recurring filter." These triggers confirm the platform's ability to run recurring campaigns (Option D) and react to events and behaviors (Options B and E).