Revenue tracking in SAP Emarsys uses attribution models:
Option B: Correct. Last Touch with a 9-day window and email click touchpoint is a valid setup for
attributing revenue to a specific interaction.
Option D: Correct. First Touch with a 7-day window and Web Channel click is a standard method for
tracking revenue from web interactions.
Option A: Incorrect. A 365-day window exceeds the typical maximum attribution window (90 days) in
Emarsys.
Option C: Incorrect. Similarly, 366 days is beyond the supported attribution window limit.
The SAP Emarsys Help Portal under "Revenue Attribution" specifies supported windows (up to 90
days) and touchpoints.
Reference: SAP Emarsys Help Portal - "Revenue Attribution" (https://help.emarsys.com/).
