Send Time Optimization (STO) in SAP Emarsys optimizes email send times based on contact behavior:
Option C: Correct. STO can be activated on either the default or advanced scheduling page when
setting up an email campaign, allowing flexibility in configuration.
Option A: Incorrect. STO uses historical behavior; new contacts without data default to a standard
time, not a configurable one.
Option B: Incorrect. Duplicate exclusion is a separate feature, not tied to STO.
Option D: Incorrect. STO doesn’t allow hour exclusions; it optimizes based on past engagement
patterns.
The SAP Emarsys Help Portal under "Send Time Optimization" verifies STO’s activation options.
Reference: SAP Emarsys Help Portal - "Send Time Optimization" (https://help.emarsys.com/).
