To create a segment of low spenders for a lifecycle program, you need a tool that provides both a

visual breakdown of buyer status (e.g., spending behavior) and segmentation capabilities:

Option C (Analytics > Customer Lifecycle): Correct. The Customer Lifecycle dashboard in SAP Emarsys

provides a visual overview of buyer statuses (e.g., first-time, repeat, low spenders) based on

purchase data from Smart Insight. It also allows you to create segments directly from this view.

Option A: Incorrect. Smart Insight Settings is for configuring data feeds, not for visualizing or creating

segments.

Option B: Incorrect. Combined Segments is for building segments but lacks the visual buyer status

breakdown.

Option D: Incorrect. Revenue Analytics shows revenue trends, not detailed buyer status visuals or

direct segment creation.

The SAP Emarsys Help Portal under "Customer Lifecycle" confirms this functionality.

Reference: SAP Emarsys Help Portal - "Customer Lifecycle" (https://help.emarsys.com/).