The Sales Data API is preferred for Smart Insight:
Option C: Correct. API submissions are processed faster than file uploads, making data available in
the UI (e.g., dashboards) more quickly.
Option A: Incorrect. Column order is predefined in the API schema, not flexible.
Option B: Incorrect. Custom columns are possible but not the primary reason for preference.
Option D: Incorrect. Validation occurs, but "real-time" is not the key benefit over speed of UI
availability.
The SAP Emarsys Help Portal under "Sales Data API" highlights faster UI integration.
Reference: SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/).