Automation programs in SAP Emarsys are managed via the Automation Center and Interactions:
Option A: Correct. Interactions are designed for real-time, event-driven programs reacting to
customer actions (e.g., abandoned cart), distinct from scheduled Automation Center programs.
Option C: Correct. The Automation Center is ideal for recurring lifecycle campaigns (e.g., welcome
series, re-engagement), offering scheduled and structured workflows.
Option B: Incorrect. Automation Center and Interactions have different entry points; Automation
Center uses segments or events, while Interactions rely on real-time triggers.
Option D: Incorrect. Automation Center respects opt-in status unless explicitly overridden, ensuring
compliance with marketing p
