SAP Business Data Cloud, primarily embodied by SAP Datasphere, is marketed based on three core pillars. First, it aims to unify an organization's entire data landscape by providing seamless access to both SAP and non-SAP data sources, which aligns with the message to "Connect all data." Second, it is positioned as the foundation for trustworthy and ethical AI by ensuring data is governed, contextualized, and business-ready, which supports the message to "Foster reliable AI." Finally, the ultimate goal is to empower organizations to derive meaningful and impactful conclusions from this unified, trusted data, thereby "Unleashing transformative insights" to drive better business decisions.

A. Connect SAP data: This is too narrow. A key value proposition of SAP Business Data Cloud is its ability to connect to and integrate with all data sources, not just SAP systems.

C. Unleash AI-powered insights: While related, "Foster reliable AI" is the more precise and strategic message. SAP's emphasis is on providing a governed, business-ready data foundation to ensure AI is trustworthy and responsible, not just that it is used.

1. SAP News Center (March 8

2023). SAP Datasphere

the Next Generation of SAP Data Warehouse Cloud

Is the Foundation for a Business Data Fabric. In the announcement

Juergen Mueller

CTO of SAP SE

states

"SAP Datasphere is how customers can get easy

governed access to all their data to solve their most pressing business problems." This supports the messages of connecting all data (E) and unleashing insights (B). The emphasis on "governed access" is a direct precursor to reliable AI (D).

2. SAP Official Website. SAP AI. The official page on SAP AI states

"We’re embedding generative AI across our cloud portfolio to deliver relevant

reliable

and responsible Business AI that helps you run your business better." This principle of "reliable" and "responsible" AI is foundational to SAP's strategy and is directly supported by the governed data provided by SAP Datasphere

confirming the "Foster reliable AI" (D) message.

3. SAP Whitepaper. SAP's Strategy for a Business Data Fabric with SAP Datasphere. This document outlines the strategy to "simplify your data landscape" by providing "seamless and scalable access to all data" (supporting E) and to "empower business users with trusted

business-ready data" which enables both transformative insights (B) and reliable AI (D).