Q: 8
Imran is the chief executive of FairCrops, a producer of ethically and sustainably sourced coffee and
cocoa products. He is a true advocate of the FairCrops brand and has seen the positive impact of its
approach in the South American regions in which It operates. He believed that there is a market for
customers who want to ensure the products they consume have been purchased for a fair price and
where the producer has not been unfairly treated.
FairCrops provide their products via an exclusive contract with Donald, the owner of Rest House; a
small chain of coffee shops.
Ronaldo is a supplier to FairCrops. The prices he receives means he can provide for Ins family and
enhance his crop yield through the advice and training provided by Alan, the FairCrops local
representative and support officer
From Imran's perspective, which of the following is a CORRECT partial CATWOE analysis of this
situation?
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