Q: 9
A B2C Commerce merchant has multiple live sites across different brands and geographies all
supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer
service challenges caused by fragmented views of the customer. Customers occasionally use
alternate email addresses, make purchases as guests, and contact customer service anonymously.
The Success Manager believes that Customer 360 Data Manager could help them solve their
problem.
How should a Solution Architect describe the role of Customer 360 Data Manager in this context?
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