An abandoned cart solution is a solution that allows sending personalized and timely email
reminders to customers who have added items to their shopping cart but have not completed the
purchase. An abandoned cart solution can help increase conversion rates, revenue, and customer
loyalty. To implement an abandoned cart solution for their ecommerce storefront in Marketing
Cloud, a Solution Architect should follow the following process:
Implement collect.js in the ecommerce storefront. Collect.js is a JavaScript code that allows tracking
customer behavior and interactions on the ecommerce website, such as browsing products, adding
items to cart, etc. Collect.js sends this behavioral data to Marketing Cloud for further analysis and
action.
Create a behavioral trigger. A behavioral trigger is a rule that defines how to map behavioral data to a
target data extension when a customer takes a particular action, such as abandoning a cart or
browser session. A behavioral trigger can help automate the data flow and segmentation process
based on customer behavior.
Create an email in Marketing Cloud. An email is a message that contains text, images, links, and
other content that can be sent to customers via email. An email can be created using Content
Builder, a tool that allows designing and managing email content in Marketing Cloud.
Create a journey. A journey is a sequence of messages and actions that are triggered by customer
events or attributes. A journey can be created using Journey Builder, a tool that allows designing and
managing customer journeys in Marketing Cloud.
Option A is incorrect because exporting the purchase data from B2C Commerce, importing the data
into Marketing Cloud, and creating an email in Content Builder is not a sufficient or efficient process
for implementing an abandoned cart solution. This process does not involve creating a behavioral
trigger or a journey, which are essential for sending timely and personalized email reminders based
on customer behavior. Option B is incorrect because setting up Marketing Cloud Connector, creating
an email in Marketing Cloud, and creating a send trigger is not a suitable or scalable process for
implementing an abandoned cart solution. Marketing Cloud Connector is a feature that allows
integrating Marketing Cloud with other Salesforce products, such as Sales Cloud or Service Cloud. It
is not necessary or relevant for integrating Marketing Cloud with B2C Commerce. A send trigger is a
rule that defines how to send an email to customers based on certain criteria or conditions. However,
a send trigger does not capture or leverage the behavioral data collected by collect.js, which is
crucial for creating an effective abandoned cart solution. Option D is incorrect because setting up
Einstein Recommendations, setting up Marketing Cloud Connector, and creating an email in
Marketing Cloud is not a relevant or optimal process for implementing an abandoned cart solution.
Einstein Recommendations is a feature that allows generating personalized product
recommendations based on customer behavior and p
