Q: 18
Universal Containers (UC) has expanded rapidly in recent yean following a number of acquisitions.
The new CMO wants to use all Leads from one of the acquired Salesforce orgs to luck-start a new
targeted campaign in uC's mam Salesforce org. The acquired company would like to keep its Lead
data because it enriches the Lead before it comes into Salesforce via third-party marketing tool and
supports its direct sales channel. Beyond the Lead use case, both Salesforce orgs will remain
completely independent from one another.
Which integration approach should a Solution Architect recommend between the UC mam org (the
target org) and the acquired org (the source org)?
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