Comprehensive and Detailed Step-by-Step Explanation:

In Agile Project Management and collaborative workshop settings, choosing the right tool is essential

to summarize and interpret staff or customer reactions. Here's a breakdown of why B (Empathy map)

is the most suitable answer:

1. Relevance of Empathy Maps in Co-Design Workshops:

Empathy maps are visual tools used to gain deeper insights into individuals or groups, such as

customers or staff. They help capture reactions, emotions, and behaviors in a structured way.

The tool focuses on what individuals:

Say (verbal feedback),

Think (internal feelings),

Do (actions), and

Feel (emotions).

This makes it ideal for understanding and summarizing reactions during a co-design workshop,

especially when exploring how stakeholders perceive a given situation.

2. Analysis of the Options:

Option A: Project plan

A project plan is a tool for structuring the work and managing timelines, resources, and deliverables.

It does not capture or summarize reactions and would not be suitable in a workshop context for this

purpose.

Option B: Empathy map (Correct Answer)

Specifically designed to document reactions and emotions, the empathy map helps identify what

stakeholders are experiencing and provides actionable insights. This aligns with AgilePM’s emphasis

on understanding and addressing stakeholder needs.

Option C: McKinsey 7s Model

This strategic framework analyzes organizational alignment across seven dimensions (strategy,

structure, systems, shared values, skills, staff, style). While useful for identifying systemic

organizational issues, it is less effective for capturing individual or group reactions during a

workshop.

Option D: Establish and discuss basic principles for interaction at the start of the workshop

Setting ground rules can help structure the workshop itself but does not directly contribute to

summarizing reactions or gaining insights into staff or customer perceptions.

3. Importance in UniCo’s Scenario:

UniCo's organizational change and integration efforts depend heavily on understanding reactions

from both Selco and UniCo staff.

Since UniCo staff may resist the shift towards innovative solutions and mobile applications, an

empathy map can effectively document and analyze these reactions to shape actionable strategies.

4. Agile Practitioner Documentation Reference:

Stakeholder Engagement in AgilePM: Empathy maps are highlighted as key tools for understanding

and managing stakeholder expectations and ensuring alignment with project goals.

Agile Manifesto Principle: Focuses on "individuals and interactions" and emphasizes the need for

tools that capture human perspectives.

Agile Workshops Best Practices: Empathy maps are recommended for capturing reactions and

feedback in co-creative sessions.

Reference:

Agile Project Management Handbook, Chapter 7: Stakeholder Engagement and Feedback Tools

Agile Manifesto: Customer Collaboration Over Contract Negotiation

Design Thinking in Agile: Empathy Mapping Techniques