Prompt Builder is a Salesforce tool designed specifically for creating, testing, and managing reusable prompts for generative AI applications powered by Large Language Models (LLMs). The task of creating a draft newsletter is a content generation activity, which is a primary use case for generative AI. Prompt Builder allows users to craft structured, context-rich prompts that guide the LLM to produce consistent, on-brand text, such as a newsletter, thereby enhancing the sales team's productivity for communication and marketing tasks.

B: Predicting customer churn is a predictive AI task (classification) that analyzes historical data to forecast a binary outcome. This is the domain of tools like Einstein Prediction Builder.

C: Estimating Customer Lifetime Value is a predictive AI task (regression) that uses historical data to forecast a numerical value, a function not performed by Prompt Builder.

1. Salesforce Help

"Prompt Builder": "Prompt Builder is a tool for creating

testing

and managing prompts that you can use with generative AI features... For example

you can create a prompt template that generates a personalized email to follow up with a sales lead." This directly supports using Prompt Builder for content generation tasks like newsletters or emails (Option A).

2. Salesforce Help

"Einstein Prediction Builder": "Einstein Prediction Builder is a declarative tool that builds custom predictions about what happens next in your business... For example

predict a customer's likelihood to churn or the lifetime value of a customer." This documentation explicitly cites churn prediction and lifetime value (Options B and C) as use cases for Einstein Prediction Builder

not Prompt Builder.

3. Salesforce Developers

"Build Generative AI-Powered Apps with Prompt Builder": "Prompt Builder lets you create reusable prompt templates that can be used to power generative AI features across Salesforce." This source reinforces that Prompt Builder's function is to create templates for generative features

distinguishing it from predictive modeling tools.