To enforce data governance for segment activation in Adobe Real-Time CDP, a practitioner must use the core components of the Adobe Experience Platform Data Governance framework. This involves creating Data Usage Policies (C), which are rules that define which data can be used for specific purposes. These policies work by evaluating the Data Usage Labels on the data within a segment against the Marketing Action (D) configured for the destination. The marketing action (e.g., "Email Targeting," "Cross-site Targeting") specifies the intended purpose of the data activation, allowing the policy engine to automatically block activations that would violate the established governance rules.

A. Destination labels: This is not a standard term within the AEP Data Governance framework. Data Usage Labels are applied to data fields in schemas, not directly to destinations. The property that categorizes a destination's purpose is the "Marketing Action".

B. Data enforcement rules: This is a generic description, not the specific name of the feature. "Data Usage Policies" is the precise term for the rules created and enforced within Adobe Experience Platform.

1. Adobe Experience Platform Documentation

"Data usage policies overview." This document states

"Data usage policies are rules that describe the kinds of marketing actions that you are allowed to

or restricted from

performing on data in Experience Platform. A policy definition is composed of a series of conditions based on marketing actions and the data usage labels that are applied to your data." This directly links Data Usage Policies (C) and Marketing Actions (D) as the core components for enforcement.

2. Adobe Experience Platform Documentation

"Data Governance overview." In the "Key terminology" section

it defines a Policy as "A rule that defines or restricts the marketing actions that can be performed on data that has certain labels." It also defines Marketing action as "An action that an Experience Platform data consumer can take

for which a data usage policy can be checked to determine if a policy violation has occurred." This confirms that both are essential and distinct components used by the practitioner.

3. Adobe Experience Platform Documentation

"Data usage policies user guide." The guide for creating a policy explicitly lists "Select a marketing action" as a required step in the process. This demonstrates that a practitioner must directly use and configure the Marketing Action (D) to create an effective Data Usage Policy (C).