The Adobe Experience Platform (AEP) Data Governance framework is fundamentally constructed upon two core components that a Data Steward configures directly within the platform. The first is Labels, which are used to classify data by applying metadata to schemas and datasets, indicating sensitivity or contractual restrictions (e.g., C1 - No Direct Marketing). The second is Policies, which are rules that define which marketing actions are permitted or restricted based on the labels applied to the data. These two elements—classifying data with labels and defining rules with policies—are the essential building blocks for setting up and enforcing data governance within AEP.

B. Communication: This is a crucial organizational activity for a successful governance strategy but is not a configurable technical component within the AEP Data Governance framework itself.

D. Permissions: Permissions refer to AEP's Access Control system, which manages user roles and what features they can access. This is distinct from the Data Governance framework, which controls how data is used in marketing actions.

1. Adobe Experience Platform

Data Governance Overview: "Adobe Experience Platform Data Governance allows you to manage customer data and ensure compliance with regulations

restrictions

and policies applicable to data use. It plays a key role within Experience Platform at various levels

including data usage labeling

data usage policies

and policy enforcement for data usage." (Source: Adobe Experience Platform Documentation

Data Governance

Data Governance overview).

2. Adobe Experience Platform

Data Usage Labels Overview: "Data usage labels allow you to classify data that reflects privacy-related considerations and contractual conditions. Labels can be applied at the schema and field level

allowing for granular classification of data." (Source: Adobe Experience Platform Documentation

Data Governance

Data usage labels overview).

3. Adobe Experience Platform

Data Usage Policies Overview: "Data usage policies are rules that describe the kinds of marketing actions that you are allowed to

or restricted from

performing on data in Experience Platform. A core use case for data usage policies is to create policies that prevent data that is labeled with certain usage restrictions from being activated to specific destinations." (Source: Adobe Experience Platform Documentation

Data Governance

Data usage policies overview).

4. Adobe Experience Platform

Access Control Overview: "Access control in Adobe Experience Platform allows you to use roles and policies to manage access permissions for Platform features... While both are called policies

access control policies are concerned with user access to Platform capabilities

whereas data usage policies are concerned with the management of marketing actions for data." (Source: Adobe Experience Platform Documentation

Access Control

Access control overview).