1
Segmentation is the prerequisite for creating dynamic content, which is the ability to customize how
different people see a landing page or email based on their segment2
To create dynamic content, you need to first create a segmentation in Marketo Engage, and then
define the segments and the smart list rules for each segment3
After creating a segmentation, you can add dynamic content blocks into your landing page or email,
and select which segment will see which version of the content4
Dynamic content helps to deliver more relevant and personalized experiences to your leads and
customers, and increase engagement and conversion5
Reference:
1: Segmentation | Adobe Marketo Engage 2: Understanding Dynamic Content | Adobe Marketo
Engage 3: Creating a Segmentation | Adobe Marketo Engage 4: Adding Dynamic Content to a
Landing Page | Adobe Marketo Engage 5: Marketo Engage: Content Personalization | Adobe for
Business
