A Smart List is a dynamic list of people who meet certain criteria that you define1. You can use Smart
Lists to segment your audience, target your campaigns, and analyze your results2.
A filter is a condition that a person must meet to qualify for a Smart List3. You can use multiple filters
and combine them with logic operators (AND, OR, NOT) to create complex criteria4.
The Filled Out Form filter allows you to find people who have submitted a specific form on any web
page or landing page. You can use constraints to narrow down the filter by web page, querystring,
date of activity, etc.
The Web Page constraint lets you specify the URL of the web page or landing page where the form
was filled out. You can use operators such as contains, starts with, ends with, etc. to match the URL
pattern.
Therefore, to find the names and email addresses of the people who submitted their information in
the global demo request form on an Adobe Marketo Engage landing page, you need to create a
Smart List using the Filled Out Form filter with the Web Page constraint. The steps are as follows:
Go to the Marketing Activities area and select the program that contains the global demo request
form.
Click the New drop-down and select New Smart List.
Name your Smart List and click Create.
In the Smart List tab, drag the Filled Out Form filter from the right panel to the canvas.
Select the global demo request form from the drop-down menu.
Click Add Constraint and select Web Page.
Enter the URL of the Adobe Marketo Engage landing page where the form is located, or use an
operator to match the URL pattern.
Click Save Smart List.
In the Lead tab, you can see the names and email addresses of the people who match the criteria.
Reference: 1: Smart Lists | Adobe Marketo Engage 2: Create a Smart List | Adobe Marketo
Engage 3: Filters | Adobe Marketo Engage 4: Use Filter Logic | Adobe Marketo Engage : [Filled Out
Form | Adobe Marketo Engage] : [Filter Constraints | Adobe Marketo Engage] : [Operators | Adobe
Marketo Engage] : [Landing Page with a Form | Adobe Marketo Engage]