Dynamic content is a feature of Adobe Marketo Engage that allows you to customize how different

people see a landing page or email based on their segmentation1.

Segmentation is the process of dividing your audience into subgroups based on a smart list rule, such

as industry, location, or behavior1.

You can create different segments and apply them to different program types, such as email, landing

page, or web personalization1.

To use dynamic content, you need to add dynamic content blocks into your landing page or

email. These blocks tell Marketo that you want that piece of content to be different depending on

which person views it1.

For example, you can have a dynamic email subject line that changes based on the recipient’s

industry, or a dynamic landing page headline that changes based on the recipient’s location1.

You can also use snippets, which are reusable pieces of content that can be updated centrally and

applied to multiple assets, such as emails or landing pages2.

Snippets can also be dynamic, meaning that they can change based on the segment of the person

viewing them2.

For example, you can use a snippet as a signature in an email, and have it dynamically change the

sender’s name and title based on the recipient’s location2.

Therefore, the two assets that can be dynamic in Adobe Marketo Engage are emails and landing

pages, as they can both use dynamic content blocks and snippets to personalize the content for

different segments of the audience. Reference: 1: Understanding Dynamic Content | Adobe Marketo

Engage 2: Understanding Snippets | Adobe Marketo Engage