Q: 15
The optimization team is planning their next 3-month experimentation roadmap for the homepage.
They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in
conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected
25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a
projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7
weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time,
how should they plan their roadmap?
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