Experience Cloud Triggers is the purpose-built Adobe capability for this exact use case. It allows marketers to define and monitor key visitor behaviors captured in Adobe Analytics, such as adding an item to a cart but not completing the purchase (cart abandonment). When this behavior is detected, a "trigger" is fired. Adobe Campaign can then listen for this trigger and automatically initiate a remarketing workflow, such as sending a personalized email to the visitor to encourage them to complete their purchase. This provides a seamless, real-time integration between website behavior and marketing automation.

A. Landing page capture forms: These are used for explicit data collection where a user actively submits information, not for passively tracking behavioral events like cart abandonment.

B. External Signals: This is a more generic Campaign Classic feature for triggering events via API calls from external systems. It is not the specific, out-of-the-box solution designed for Analytics-driven behavioral triggers.

D. Marketing Workflows: A workflow is the mechanism within Campaign that would process the trigger and send the remarketing message, but it does not capture the initial abandonment signal from the website itself.

1. Adobe Experience Cloud Documentation

Triggers: "Triggers in the Adobe Experience Cloud lets you define and monitor key consumer behaviors

and then generate cross-solution communication to re-engage visitors... For example

you can configure a trigger to fire when a visitor abandons a shopping cart on your retail site. This trigger can then be used in Adobe Campaign to send a remarketing email to the visitor." (Source: Adobe Experience League

"Triggers in the Experience Cloud

" Overview section).

2. Adobe Campaign v8 Documentation

Use Case - Abandoned Cart Remarketing: This document outlines the precise steps for this scenario: "This use case presents how to send an email to a client who has abandoned their shopping cart using Adobe Analytics and Experience Cloud Triggers... When a visitor who is identified in Adobe Campaign adds a product to their cart but does not purchase it

Adobe Analytics sends a trigger to Adobe Campaign." (Source: Adobe Experience League

"Use Case - Abandoned Cart Remarketing

" Introduction).

3. Adobe Campaign Classic v24 Documentation

Triggers: "The Triggers integration between Adobe Analytics and Adobe Campaign allows you to send personalized emails to your customers in real time based on specific behaviors on your website... The most common use cases are remarketing actions following a cart abandonment..." (Source: Adobe Experience League

"Triggers

" Principle section).