The functionality that enables a business practitioner to display different variations of content to the

recipients of the email delivery according to a predefined condition configured in the expression

editor is called Dynamic content .

Dynamic content functionality in email marketing platforms like Adobe Campaign allows business

practitioners to create different content variations within an email that are displayed to different

recipients based on predefined conditions. These conditions are typically configured in the

expression editor, where practitioners can define the criteria that determine which content variation

a recipient will see. This can be based on demographic information, past behavior, or any other data

point collected on the recipient.

Reference: The dynamic content functionality is a core feature of modern email marketing and

campaign management systems designed to deliver personalized content to recipients.